LinkedIn: 4 steps to improve your personal profile
Nowadays, social networks are a central part of people’s, brands’ and companies’ daily lives. The technological and digital age is full of new opportunities. We just need to know how to stand out on online platforms.
The days when looking for a job was done through the physical newspaper or by knocking on companies’ doors are long gone. However, this tactic can still pay off.
On the other hand, social networks are a portal full of opportunities to get in touch with companies from the comfort of your own home.
Communication is becoming increasingly easy, but we need to invest in our social media profiles, we need to make an effort to get noticed and stand out from the crowd.
LinkedIn is one of the biggest employment and recruitment platforms. Follow our tips and improve your personal profile!
1. Choose a good profile and header photo
There’s only one first impression and that’s always the one that sticks in the memory. A rule in real life and digitally.
Make sure your photo is appropriate for the job you’re applying for and the social network you’re on.
In the case of LinkedIn, it makes sense to have a more professional and formal profile photo, unlike Instagram or even Facebook, which are mostly personal networks, although their business side is currently being explored a lot by companies, especially in terms of digital marketing and online shops.
2. Use of Content Marketing
The best strategy for your LinkedIn profile is to invest in content marketing.
Create and share content frequently to demonstrate your skills in the field and reinforce your image.
Through these actions, when you apply for a job, the recruiter will analyse your profile and understand that you are a candidate with the knowledge and skills to fulfil the role, which is an asset when making a recruitment decision.
Sharing your professional achievements and successes is also excellent content to share on your profile. This shows that you are capable of overcoming challenges and achieving goals.
3. Detail your skills and experience gained in previous roles
Try to visualise your Linkedin profile as a kind of digital CV and cover letter at the same time.
All your qualities and abilities should be listed in the profile, as well as all the jobs you’ve held to date, including those that have nothing to do with your current professional area.
This is because all the jobs you’ve held and the work you’ve done have brought something positive to your experience.
4. Make connections and follow relevant brand profiles
Networking and the contacts we have have always been a key point in our personal and professional lives.
One of the main functions of any social network is to connect people, and LinkedIn is no exception. The particularity of this network is that you should try to connect with various influential professionals in your field of work.
This not only makes it easier to get in touch with these people if you need to, but also to understand the state of the market, what companies are doing professionally, where they are and how they are evolving.
Similarly, you should also follow various influential brands and companies so that you understand the kind of strategies they are implementing.
Now that your LinkedIn profile is optimised and up to date, you can start your search for a new job. Take a look at all our vacancies.
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